As seen on TV is a nameplate for products advertised on television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. (source: Wikipedia.org)